I keep noticing recently that when I hear the term "stoner" applied to music that it really irks me. The reason is that I don't think it's a term that is applicable to music in general...it's a lifestyle choice...not a musical description. Like so many "labels" that we stick onto bands for the sake of marketing purposes...I think it actually does a disservice to more artists than it actually helps.
As I've stated elsewhere, Louis Armstrong was quoted many times that he "smoked pot everyday of his life". Have you ever heard Louis Armstrong described as "Stoner Jazz"? The answer is no. Why not? Because it doesn't make a bit of difference what Louis did while off stage, it was the music he created ON STAGE that mattered.
So when a new band comes out (take The Sword for an example) and we immediately apply the "Stoner" tag to them...it pigeonholes them into somebody's pre-conceived notion of what that means...and since it's a very "loose definition" to say the least...it doesn't inform anyone as to what type of music they play. If somebody asked me what category I would put The Sword in I would say "Metal". Simple enough, doesn't require explanation.
If someone asked me what category I would put Wolfmother in, I would say "Rock".
Simplicity is usually the best thing. We've become too reliant as a culture to come up with 5 million sub-genres for every type of music...but usually the bands FAR outreach the labels we thrust upon them.
Let's take one album as an example: The debut album of Black Sabbath. It's usually described as metal. If that album came out today people would call it "doom" or "stoner". But the contents of that record don't bear that out.
1. Black Sabbath (tri-tone based riff, the typical building block of "doom")
2. The Wizard - heavy blues tune, not too different from what many british bands were up to.
3. Behind The Wall Of Sleep - ditto, another heavy bluesy tune with some psychedelic touches.
4. N.I.B. - proto-type heavy metal chord progression used about 5 billion times since.
5. Wicked World - blues/jazz tune with heavy breaks.
6. Sleeping Village - a little folk, a little "doomy", a little bluesy
7. The Warning - A straight blues with touches of everything from funk to jazz to blues to "freakout" in Iommi's solo section.
So what the hell category is that album? If you call it "Doom" you're basically describing less than 1/4 of the album. If you call it "Metal" you are down-playing the more bluesy elements. If you call it "Blues Rock" you're not giving it credit for how ground-breaking it was.
If you call it "Stoner"...you're not describing ANYTHING.
Okay, I'll get off my soapbox now....